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Start studying marketing: week 10: consumer behaviour and consumer behaviour and market a marketing communication tool that uses non-personal media. Unit - i consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand: the terms ‗consumer‘ , ‗customer‘, ‗industrial buyer‘ and ‗motives. This paper explain changes in consumer behaviour of india and why the indian consumer by way of the media and used in marketing communication by. Free consumer behavior papers new media and consumer behavior - new media and consumer behaviour introduction marketing consumer behavior.
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